About HummingBytes

Meet the people behind HummingBytes.

We're Renzo, Aldo, and Tania. We built HummingBytes because making a useful product image with AI still meant stitching together several tools and repeating the same work.

Renzo Canepa, co-founder and CEO of HummingBytes

Renzo Canepa

Co-founder & CEO

Renzo led teams at Automattic. He sets the product direction for HummingBytes and spends an unreasonable amount of time testing image and video models so customers don't have to.

Aldo Canepa, co-founder and CTO of HummingBytes

Aldo Canepa

Co-founder & CTO

Aldo is an engineer from Expensify. He builds the systems that keep image batches and long video jobs moving, and keeps the rest of us honest about what the software can do.

Tania Bravo, head of sales and marketing at HummingBytes

Tania Bravo

Head of Sales & Marketing

Tania leads sales and marketing. She speaks with Amazon and TikTok Shop sellers about the steps that cost them time and turns those conversations into product decisions.

Your feedback helps the three of us decide what to build next.

Why we're here

Make product photos and videos easier to create

You need a main product image, a lifestyle photo, an infographic, or a short video for your listing.

HummingBytes puts image and video models, product-photo tools, prompt starters, and batch generation in one workspace. Sellers can create and review assets without repeating the same setup across several tools.

Woman wearing a cobalt-blue jacket in a product lifestyle image
On-model lifestyle photo generated from a single product reference shot.

How it started

The models improved. The workflow didn't.

Renzo kept running into the same problem. Generating an image was only one step. Editing it, upscaling it, trying variants, and turning a still into video meant opening another app and learning another pricing system.

Renzo started HummingBytes to keep those steps in one place. Aldo built the systems behind image batches and video jobs. Tania uses conversations with sellers to decide what we build next.

Silver hoop earrings on a white marketplace background
Clean marketplace cutout generated from a single product reference shot.

The listing, beyond the main image

Show the details shoppers look for.

Marketplace infographic for a fictional bag of coffee
Marketplace feature graphic for a portable speaker
AI-generated examples: a coffee infographic and a graphic highlighting a speaker's features.

How we work

Four commitments to sellers

  1. All current public subscription plans include commercial-use rights. You must follow our Terms of Service and applicable third-party model terms.

  2. HummingBytes does not use uploaded or generated assets to train AI models.

  3. You decide which images and videos to publish. HummingBytes does not validate marketplace requirements or publish listings for you.

  4. You see the credit cost before each job. Generation pauses when you do not have enough credits. HummingBytes does not charge overages.

Let's talk

Talk to the HummingBytes team.

Tell us what you sell and which images or videos you're struggling to create.

Contact the team